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Manager, Loyalty Innovation

Location: Carlisle, PA
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Address: USA-PA-Carlisle-1149 Harrisburg Pike
Store Code: CRM Loyalty Strategy (27611)

What’s Our Dish

Announced in May 2018, Peapod Digital Labs (PDL) is an Ahold Delhaize USA company that powers the eCommerce and digital strategies for the Great Local Brands of Ahold Delhaize USA. Accelerating growth in digital and personalization capabilities, PDL is an innovation lab focused on meeting the changing needs of customers, regardless of when, where, and how consumers choose to shop.


Browse The Aisles

The Loyalty Innovation manager will own the day-to-day integration of loyalty initiatives that span across all five brands, leveraging cross-banner analytics and insights to deliver a next-level loyalty experience for our customers.


Recipe for Success - What's “in store” for the role  

  • Provide strategic account management to the brands to create hyper-personalized relationships with customers to better meet their needs through more convenient, inspiring, and affordable shopping experiences.
  • Manage the customer shopping journey through omni-channel engagements pre-during-and post shopping to create more loyal relationships with customers for long term profitable sales growth.
  • Manage and harness the full power and expertise of our internal PDL Marketing teams to provide outstanding services to the brands to enable their ongoing strategy and personalization capabilities. This requires excellent analytics, executional, project management and relationship building skills to meet the demands of the brand marketing leadership teams.
  • Expertise in developing sophisticated customer contact and offer strategies to manage the customer lifecycle, ensure consistent brand messaging and deliver incremental sales greater than 1 billion across all five brands.
  • Knowledge of loyalty trends to keep the brands at a competitive advantage.
  • Align & maintain cross brand cross-brand loyalty scorecard, partnering with Consumer Insights and Analytics, to measure actionable KPIs and Insights.
  • Provide support for strategy and tactical CRM campaign development.
  • Understand brand’s customer segmentation and prioritization along with key attributes for communication.
  • Offer knowledge sharing for continued refinement and optimization of strategy to achieve objectives.
  • Provide comprehensive budget management for advertising and promotional expenses.
  • Strengthening PDL’s relationship with internal and external partners, becoming their go-to resource by asking the right questions, sharing insights, connecting them with required resources and being a visible and influential presence.
  • Foster a collaborative environment and trusted partner relationship provide cross banner insights and recommendations to further customer acquisition & retention. 
  • Project management and resource allocation.
  • Support the analytic and reporting priorities; recommending where insights can be activated.
  • Manage campaign exclusions and new Channel engagement.


The Essentials In Your Cart - The required ingredients 

  • Bachelor’s degree preferably an advanced degree in Marketing or similar experience  
  • 3+ years of Marketing experience including specific focus on Loyalty, Digital and CRM disciplines 
  • 3 years of retail marketing within retail or from within a marketing agency


Extra Spices - What you should bring to the table 

  • Strong relationship and communication skills
  • Must be able to work effectively across multiple internal and external teams to get work done through others & influence to drive busines forward 
  • Decisive decision making yet thoughtful & methodical in the approach 
  • Excellent analytical, strategic & technical strategic thinking
  • Must be able to manage a high volume of work with strong prioritizatrion skills 
  • Ability to work in a dynamic work environment with shifting priorities
  • Ability to develop talent and inspire change
  • Ability to bring varied groups together to collaborate 

#LI-LL1 #LI-Hybrid

Join Us at Our Table

Peapod Digital Labs is a forward-thinking company with a strong legacy of innovation. We recognize who powers our progress – our people! Our vision is to become an organization where humanity is universally embraced; Diversity, Equity, Inclusion and Belonging are infused in our business; and our PDL employees are representative of the world and the communities that we serve.

We believe in total wellness, which encompasses a balance of physical, financial, and emotional wellness. No matter where you are on your personal wellness journey, PDL provides access to a variety of tools and resources to support total wellness. This includes medical, dental, and vision benefits, health savings accounts, flexible spending accounts, 401(k) with a strong company match, paid parental leave, adoption assistance, tuition reimbursement, generous and flexible paid time off and holiday policy, and an array of voluntary benefits including critical care, pet insurance, and additional life coverage.

We are an equal opportunity employer. We comply with all applicable federal, state and local laws. Qualified applicants are considered without regard to sex, race, color, ancestry, national origin, citizenship status, religion, age, marital status (including civil unions), military service, veteran status, pregnancy (including childbirth and related medical conditions), genetic information, sexual orientation, gender identity, legally recognized disability, domestic violence victim status or any other characteristic protected by law.

Job Requisition: 271882_external_USA-PA-Carlisle_10102022Apply Now
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